Redefine Your Limits, One Ripple at a Time
Our mission
At apa, we are pioneering a revolution in aquatic fitness. As the creators of the world’s first Water-Native™ multi-training system, we’re transforming the way people experience exercise in water. By combining cutting-edge technology with the therapeutic benefits of aquatic activity, apa empowers everyone—from athletes to individuals in recovery—to achieve their fitness goals in a healthier, more effective, and enjoyable environment.
With AI technology at its core, apa doesn’t just provide a versatile multitrainer—it becomes your virtual personal trainer, tailoring workouts to your unique needs and goals. Founded with a vision to make aquatic fitness smarter and more accessible, apa is driven by innovation, passion, and a commitment to excellence.
Join us in shaping the future.
From Injury to Victory
Our story
The journey of apa began with the injury of Asaf Ventura – founder, inventor, and lead designer – who was wounded in battle while serving as a combat medic. During his recovery process, Asaf became aware of a significant gap in effective rehabilitation solutions that combine both physical and mental training. Water – with its gentleness and natural healing properties – became the cornerstone of Asaf’s personal recovery journey. This personal experience gave birth to a vision, from which apa was born.
As an industrial designer, a graduate of the Bezalel Academy of Arts and Design, and a developer of interactive exhibitions at the National Science Museum at the Technion ("MadaTech"), Asaf brought with him a unique combination of creative thinking, scientific knowledge, and real-world experience. The Vision: A Movement Revolution in Water Asaf set a goal for himself: to reinvent the way people train, rehabilitate, and strengthen – in the water.
This is how the apa system was born – a modular aquatic training platform based on physical principles such as buoyancy (Archimedes’ Principle) and vacuum-based stabilization. The system uses floats instead of weights and offers an innovative, empowering, and life-changing training experience – for everyone: children, adults, athletes, and patients – at any fitness level and physical condition. From idea and prototypes, a breakthrough startup was developed. Two additional entrepreneurs joined the journey, and today, together with a purpose-driven professional team, the company apa is developing: apa Fit – Water-Native Multi Trainer The world’s first multifunctional system designed specifically for pools.
The system combines original, user-focused design, smart technology, and a modular platform with a wide range of dedicated accessories.
Its goal: to provide a personalized or group training experience that connects and empowers, and to establish apa as the new standard in aquatic training and rehabilitation – available in every pool. In the near future, the system will include: A virtual coach Real-time movement correction AI-based personalized adjustments apa is not just a smart system – it’s an innovative method for movement in water, offering a wide variety of training programs for a broad range of users: athletes, rehabilitation centers, core strength trainees, and anyone seeking a safe, pleasant, and effective water workout.
What began as a personal rehabilitation solution has become a mission with global potential – creating an entirely new category in the world of fitness and wellness.
