Man exercising with aquatic fitness equipment in a pool

OUR STORY

From Battlefield to Rehabilitation in the pool

How it all began

During a battlefield injury sustained while serving as a combat medic, founder and inventor Asaf Ventura conceived the company’s vision and laid the groundwork for a revolution in movement in water. Throughout his recovery process, Asaf experienced firsthand the significant gap in effective rehabilitation solutions that integrate both physical and mental training. That was the moment when water- through its gentleness and natural healing properties became a cornerstone of his personal journey, and of apa’s journey as a whole.

Trained as an industrial designer and a graduate of Bezalel Academy of Arts and Design, and with experience developing interactive exhibitions at the Technion’s National Science Museum (Madatech), Asaf brings a unique combination of creative thinking, scientific knowledge, and real-world personal experience.

Building the foundation

Building on the foundations of the water movement revolution he envisioned, and driven by a mission to reinvent the way people train, rehabilitate, and maintain their bodies in water, the apa system was born-a platform that transforms water from a passive environment into a powerful, intelligent training space, enabling anyone to train without limitations.

Instead of traditional weights, the system utilizes buoyancy-based flotation, delivering an innovative, empowering, and life-changing training experience for children, adults, athletes, and patients across all fitness levels and physical conditions. Today, the company is developing a groundbreaking training system and leading the transformation of the industry through apaFit™: a first-of-its-kind, multi-functional aquatic trainer designed specifically for pools. The system applies Archimedean principles of physics alongside patented vacuum-based anchoring technology, and in the near future will offer an integrated experience featuring a virtual coach, real-time movement correction, and AI-driven personalization.

apa Wellness operates across two primary sectors

Institutional sector

Advanced fitness solutions for rehabilitation centers, assisted living facilities, public pools, and country clubs seeking to unlock a wide range of training possibilities within the aquatic environment.

Private sector

Premium systems for private pool owners, enabling individuals to rediscover their physical capabilities in the comfort of their own home.

OUR VISION

apa Wellness aspires to become the leading fitness methodology in the world of aquatic environments, setting a new global standard for training and rehabilitation in water, with the vision of transforming every pool into a center of freedom, movement, and strength.