
Products
Innovative training system for pools.
A cutting-edge aquatic fitness solution that integrates resistance, buoyancy, and interactive training for a full-body workout.
Combines cutting-edge technology.
Integrates AI, smart sensors, and camera-based tracking to deliver real-time feedback, adaptive resistance, and data-driven insights for a next-level aquatic training experience.
Includes a personalized app.
Connects seamlessly to a dedicated app, providing personalized workout plans, real-time performance tracking, AI-driven insights, and progress monitoring for a fully optimized aquatic training experience.
Multi-trainer system for cardio, fitness, and rehab – a water-based gym experience.
Transforms any pool into a full-body training space, offering resistance-based workouts for endurance, strength, and rehabilitation in a dynamic water environment.
Uses buoys for resistance instead of heavy weights.
Leverages water’s natural properties with adjustable buoyancy resistance, providing a safer, joint-friendly alternative to traditional weight training.
Offers interactive and engaging workouts.
Features AI-driven guidance, real-time feedback, and gamified training to keep users motivated and immersed in their aquatic fitness journey.
apa Fit ™
The world’s first water-native smart training system, combining resistance, buoyancy, and real-time feedback for a revolutionary aquatic workout experience, and acts as your personalized talking AI trainer


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Revolutionizing
Aquatic Fitness
Experience the future of aquatic fitness
be the first to test the apa multi trainer!
Our Team

Yuval Matalon
CEO
Seasoned Executive with a Proven Track Record. Spanning Decades in Senior Leadership Roles in the High-Tech Industry With Specialities in Multidisciplinary Solutions (former Ebay & LivePerson IL GM)

Ofer Glazer
Founder & Director
Entrepreneur, Production Company Owner. A Man of Water and Sea.

Ofer Glazer
Founder & Director
Entrepreneur, Production Company Owner. A Man of Water and Sea.

Asaf Ventura
Founder & CDO
Industrial Designer, Bezalel Academy of Art & Design, Jerusalem. Senior Designer Israel National Museum of Science Technology & Space.

Tzvika Fisher
Chief Operation Officer
Tzvika Fisher is a senior operations executive and strategic advisor with over 15 years of experience leading operational excellence and business growth in startups and international companies. Tzvika has extensive experience working in the United States, where he spearheaded operational transformations, managed global supply chains, and established local manufacturing capabilities. As a co-founder of COOperation – The Israeli COO Forum, he leads Israel's largest community for operations managers, promoting collaboration and professional development.

Innovation









The Original Story
Archimedes reportedly exclaimed "Eureka!" when he discovered a method to determine the volume of an irregular object. The story goes that this happened while he was taking a bath. Observing the water level rise as he entered, he realized that the volume of water displaced equaled the volume of his submerged body. This insight led him to formulate the principle of buoyancy, now known as Archimedes' Principle.