Our team
Every innovation begins with a spark of inspiration. For apa, that spark was deeply personal. Our journey started when Asaf, one of our co-founders, sustained an injury during combat. His road to recovery revealed a critical gap in fitness solutions that could merge effective rehabilitation with enjoyable training. Water, with its low-impact, therapeutic properties, became the foundation for his recovery—and the inspiration for apa.
News & Updates
Visionaries and Innovators
Our leadership team is driven by a shared goal: to transform aquatic fitness into a smarter, more accessible, and life-changing experience. Co-founded by Asaf, whose personal journey of recovery inspired apa, and a group of industry pioneers, we are redefining how people train and recover in water.
Experts in Engineering and AI
With a talented group of engineers, product designers, and AI specialists, we ensure that every aspect of our system is as innovative as it is practical. From cutting-edge hardware design to intelligent software integration, our team is at the forefront of technology.
Passionate About People
At the heart of apa is a commitment to empowering people. Our fitness experts, rehabilitation specialists, and customer experience professionals work together to ensure that apa is not just a product, but a solution that transforms lives. Together, we’re not just building a product—we’re creating a movement that’s reshaping the future of aquatic fitness.
Apa Team
Yuval Matalon
CEO
Former GM of eBay and LivePerson. 20+ years in senior leadership positions in leading public tech
companies. Advisor to startups in growth stages.
Asaf Ventura
Inventor, Founder & CDO
Industrial Designer, Bezalel Academy of Art& Design, Jerusalem. Senior Designer IsraelNational Museum of Science Technology & Space. Founder and Inventor of apa.
Tzvika Fisher
COO
Tzvika Fisher is a senior operations executive and strategic advisor with over 15 years of experience leading operational excellence and business growth in startups and international companies.
Apa Board of Directors
Eyal Tryber
Chairman
Former CEO of Maytronics Group, Board Member in Various Technology Companies.
Ofer Glazer
Founder & Director
Entrepreneur, Production Company Owner. A Man of Water and Sea
Liran Steinhardt-Ziv
Founder & Director
Entrepreneur,
Mentor and Consultant
Apa Advisory
Dr. Osnat Filess Douer
Founder & CSO
PhD in Rehabilitation Sciences & Physiotherapy.Director of Science & Technology at The IsraeliParalympic Committee. ACSM Fellow Member
Dr. Yael Benvenisti
Advisory
Deputy CEO Insurtech Israel, Former CEO at Mediterranean Towers Ventures, Agetech and Wellness investor, international speaker